Oliver Peoples

A Brand Inspired in Los Angeles, California in the 1980’s

The story of Oliver Peoples starts in 1987, when a man named Oliver, together with his partner, both from west hollywood, California, had an inspirtation for creating quality and stylish eyewear that would stand the test of time. Oliver Peoples opened its first boutique in 1987 in the heart of Los Angeles on sunset blvd. Hollywood was in its golden days at the time, and Oliver Peoples was founded in a town where music, arts, and fashion were all the buzz.

The optical duo, though, wanted to take a different approach to their brand identity, modeling certain elements of style by brands like Bausch & Lomb and American Optical. Needless to say Oliver Peoples found its niche. Their mission was clear: To create eyewear that was durable through time and subtly stylish. After opening their boutique they opened many more and till this have 36 retail stores not to mention all the retail stores that carry their brand, owned now by one of the leaders in eyewear manufacturing, Luxotica. Never compromising in quality, Oliver Peoples have produced their eyewear in Italy and Japan.

One might argue that their success might have been due to the brand not pushing the envelope when it came to their image, focusing instead on staying true to the classic elements of vintage eyewear that came before them and less on extremities like futuristic, geometric shapes. The brand is still active till this day, headquartered fittingly where they started, in west hollywood, California. 

-Classics Eyewear